Co-Founder l Director of Artist Development

Jasmine Rochelle has a long history in the entertainment industry. Her childhood and teen years revolved around dance and professional theatre performances and developed into teaching, choreographing, directing, and assisting in artistic direction and season development. When she wasn’t on stage or managing from behind the scenes, Rochelle acted as a handler and on sight agent for multiple actors and actresses at live events and conventions.

With a graduate degree focused in research and writing, a performance background, and absolutely no desire to enter the world of Academia, Rochelle fell into marketing small private businesses and eventually settled into agency life. It was an impromptu trip to Nashville with family to see a taping of CMA’s Country Christmas that finally flipped the switch. She’d loved country music and the industry her entire life – why wasn’t she working in it? A month later, Lula 1892, a publication dedicated to preserving the rich history of the genre, was born.

Interviews with artists turned into calls to ask “Hey, can you write a press release for me?”- she even got hired by a top producer to write his artist bios. By that point, it was a snow ball running down hill at rapid pace, and she rejoined the world of artist management and publicity.

    • Member Since: January 2020
    • Hobbies: Reading, running, bad 80’s sitcoms, and anything to do with water.
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Substitute 'damn' every time you're inclined to write 'very'; your editor will delete it and the writing will be just as it should be.

Mark Twain

Branding is one of the most important parts of our process in artist management because it must be genuine. Branding must come innately from the artist’s personality, likes and dislikes, and deepest desires. First impressions are everything, but the follow up is important too. If an artist does not have a genuine brand, they’ll never succeed; it’s too exhausting to spend 24 hours a day pretending to be something one isn’t. My goal with every interaction is to know my clients better so that I can help them package the most genuine version of themselves.

I believe in making your art matter where you are, with who you are. If you’re in upstate New York and you like wearing combat boots and felt hats, the last thing we need to do is move you to Nashville and shove you in a pair of Ariats to fit in with “a scene”.

Make your own scene. I’ll help you.