Jasmine Rochelle has a long history in the entertainment industry. Her childhood and teen years revolved around dance and professional theatre performances and developed into teaching, choreographing, directing, and assisting in artistic direction and season development. When she wasn’t on stage or managing from behind the scenes, Rochelle acted as a handler and on sight agent for multiple actors and actresses at live events and conventions.
With a graduate degree focused in research and writing, a performance background, and absolutely no desire to enter the world of Academia, Rochelle fell into marketing small private businesses and eventually settled into agency life. It was an impromptu trip to Nashville with family to see a taping of CMA’s Country Christmas that finally flipped the switch. She’d loved country music and the industry her entire life – why wasn’t she working in it? A month later, Lula 1892, a publication dedicated to preserving the rich history of the genre, was born.
Interviews with artists turned into calls to ask “Hey, can you write a press release for me?”- she even got hired by a top producer to write his artist bios. By that point, it was a snow ball running down hill at rapid pace, and she rejoined the world of artist management and publicity.